How it works

Search Engine Optimization Is About
People, NOT Google.

Search Engine Optimization (SEO) is about People, NOT Google. Our secret (and the reason why we are 100% different than any and all digital marketing agencies) is that we never focus on what Google wants, we don’t care about ranking, and we don’t care about “traffic”. We focus on conversions! We have discovered that Google ranks the website that provides the most value #1.

How does Google know which website provides the most value? Well, the website that generates the most leads is obviously the website that provided the most value to its users right? So we proposed a hypothesis. .

“If we made sure our website converts traffic into leads, if our hypothesis is correct, we should always rank #1 no matter what keywords are used as long as the intention of that keyword is “selling their house”

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So we set out to test that theory! Did it work?

No (friggin duh), if there is ONE thing that needs to be done in-house, it is lead generation. It is the lifeline of your business. This is what will make or break you. This should be done in-house, ALWAYS. This is math, logic, common sense.

Deals = Traffic + Conversion

Since We Want Very Motivated Free Traffic, We Can Simplify The Above Equation:


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